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Trade Show Executive Honors Freeman with 2010 Innovation Award


Dallas, TX – Freeman, the world’s leading provider of integrated services for face-to-face marketing events, was honored with a 2010 Trade Show Executive Innovation Award for developing Concierge Elite® by Freeman, a service that gives show managers the real-time status of exhibitors’ freight and service orders in the palm of their hand.

Each year, the Innovation Awards recognize companies and organizations that have created products, procedures and other new ideas that have yielded new value for show managers, exhibitors, attendees and the exhibition industry as a whole. A panel of independent judges chooses the awards based on creativity, originality and the ability to improve the efficiency and productivity of trade shows.

Freeman has expanded the concept of using mobile phones to keep track of individual exhibitor orders. Concierge Elite allows exhibitors to check on their freight and containers and place orders from anywhere. The program also feeds information to show management, giving them a bird’s eye view of how the move-in is progressing and where potential glitches and bottlenecks may develop.

Show Managers can use their devices to monitor the number and types of requests made by exhibitors, as well as the progress of booth installation. It even reveals how many trucks have been unloaded and the average time it is taking to handle an individual truck

Concierge Elite displays on a PC screen, and includes a smart phone app that opens the door to a wealth of pie charts and real-time statistics on the overall pace of the move-in process.

Freeman designed Concierge Elite to give managers the freedom to leave the show office when they need to and still have instant access to the show’s overall progress. The ability to see the big picture can mean faster deployment of resources to untangle problems before they translate to frantic customers, union overtime and loose ends that are still being tied up after the show opens.

“It is a pleasure to honor Freeman with TSE’s Innovation Award,” said Darlene Gudea, president of Trade Show Executive Media Group. “Concierge Elite offers valuable benefits to the show organizer and exhibitor. It represents a giant step forward in speeding up communication during move-in and move-out, saving everyone time, money and frustration.”

The entire staff of Trade Show Executive extends their congratulations to the 2010 Innovation Awards winners.

“Innovation is an integral part of everything we do here at Freeman. It is evident not only in our development and use of advanced technology such as Concierge Elite, but also in our efficient building methods, recycling programs, and specialized client services. Our innovative practices ensure customer satisfaction and Freeman’s position as the industry leader” said Katy Wild, Executive Vice President of Customer Relations.

Trade Show Executive is the leading magazine for trade show professionals. In addition to its award-winning monthly magazine, TSE produces five directories, The Trade Show Executive Gold 100 Awards & Summit, ECLIPS Breaking News and the active website, In 2011, TSE will launch the Trade Show 500 directory of the top trade shows and produce an event to honor the fastest-growing shows. Now in its 11th year of publication, Trade Show Executive reached number one in market share in 2009 and has grown at a CAGR (Compounded Annual Growth Rate) of 109% over the past five years.

Freeman ( is the world’s leading provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events and exhibits. Customer driven, Freeman offers a total package of solutions to our customers, with a scope of products and services unmatched by the competition. By empowering our employees to make educated, strategic decisions Freeman delivers reliable, consistent problem-solving solutions that our customers have come to rely on. With 40 offices in North America, Freeman produces more than 3,000 expositions annually, including 104 of the largest 200 U.S. trade shows, and more than 10,000 other events worldwide. The company has received numerous awards recognizing outstanding efforts in industry leadership, customer service excellence, creative design, community service, innovation and customer-driven partnerships.