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Freeman's New Floorprint Makes Set-Up Easier

DALLAS – (December 7, 2011) – Freeman, the premier provider of integrated services for face-to- face marketing events, announced the launch of Floorprint by Freeman, a service that delivers a full-size layout diagram for exhibits printed on a low-cost banner material, eliminating the guesswork associated with booth set-up – large or small.

Developed for placement directly onto concrete or over carpet, Floorprint uses color-coding to indicate electrical and rigging schematics, placement of wall panels, cabinets, doors or other components, as well as internet connections and more. Additionally, the banner material protects carpeting from forklift traffic during set-up.

“The greatest advantage of Floorprint is its ability to reduce installation time and related labor costs for exhibitors and show management,” said Freeman Executive Vice President of Operations, Jay Atherton. “It is our goal to make face-to-face marketing easy and productive for our customers, and this new product helps streamline the process.”

Floorprint can be beneficial for every first-time set and is especially useful for customers with complicated or custom booths.

“When you are onsite during a trade show exhibition installation, timing is very important. Utilizing Floorprint helped us ensure a smooth pre-show set up and eliminate the guess work out of how complex design comes together,” said James M. Da Luz, Senior Director of Global Marketing at Qualcomm, who recently used the service.

Floorprint may be used in every Freeman branch. The plans are printed in Chicago, Grand Prairie, Texas, as well as Freeman’s Regional Distribution Center in Mohave Valley, Arizona.


Since 1927, Freeman has provided customers with comprehensive services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with 70 offices in North America, Freeman produces more than 14,000 special events annually, including more than half of the 200 largest U.S. trade shows. Freeman has the ability to assist customers in all aspects of the trade show process, from set-up to take-down and everything in between. An employee-owned company, Freeman places an emphasis on respect for people, providing unparalleled customer service. Freeman has received numerous awards for excellence in the trade show industry. For more information visit