Freeman Wins ‘Best on the Show Floor’ at IAEE’s Expo! Expo!
Freeman, the premier provider of integrated services for face-to-face marketing events, was honored with “Best on the Show Floor” awards by International Association of Exhibitions and Events (IAEE) during Expo! Expo! on December 7, in Las Vegas.
IAEE’s “Best on the Show Floor” awards are selected by a committee of industry professionals and include several categories for the more than 100 exhibitors. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. IAEE selected Freeman’s new “Your Freeman Experience,” a state-of-the art exhibit, for the best large exhibit category.
The interactive exhibit showcases the integrated talents of Freeman’s Creative, Audio/Visual and Fabrication teams. The concept was developed to spotlight Freeman’s key offerings including strategy, creative, innovation and logistics, and to demonstrate Freeman’s fullyintegrated experiential marketing solutions.
Three 32-inch touch screens and seven hanging iPads encourage visitors to change the color and sounds of the exhibit. Nearly two dozen cone-shaped structures are rigged above the open floor plan to create light installation with colors changing by touch screen. Visitors can choose from blue, green, purple or orange and select from a range of music options including jazz, classical, hip-hop or rock-n-roll. Various flavored candy treats in different colors complement the sensory experience.
“While we utilized leading edge technology, we wanted to create points of engagement that focused on all the senses including sight, sound, touch, smell and taste,” added Yurkin. “We believe this type of personalized experience represents the next generation of face-to-face experiential marketing.”
Since 1927, Freeman has provided customers with comprehensive services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with 70 offices in North America, Freeman produces more than 14,000 special events annually, including more than half of the 200 largest U.S. trade shows. Freeman has the ability to assist customers in all aspects of the trade show process, from set-up to take-down and everything in between. An employee-owned company, Freeman places an emphasis on respect for people, providing unparalleled customer service. Freeman has received numerous awards for excellence in the trade show industry. For more information visit www.freemanco.com.