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Freeman Improves the Show Planning Experience

DALLAS – (November 05 , 2013) – Freeman, the leading global partner for integrated marketing solutions for live engagements, today announced enhancements to PLANTOUR®, its popular web-based tool that simplifies the event planning process and enhances the marketing of on-site sponsorship opportunities. The new tool is part of the Freeman Technology Suite, Freeman’s integrated platform of tools, and is free to Freeman customers.

PLANTOUR addresses the need for exhibitors, show organizers, event planners and meeting managers to more efficiently scout for an event venue, view floor plans, or plan for available sponsorship opportunities without ever having to leave their desks. In addition to a refreshed look and feel, PLANTOUR includes a new, responsive web design that improves the visual experience on all devices including tablets, PC’s and smart phones, allowing users to identify and better showcase sponsorship opportunities to potential customers anywhere, any time. The new enhancements also allow customers to design and configure sponsorship opportunities including type, locations, price and availability, in real time.

“By creating a more intuitive planning tool, we can enable show organizers to maximize the number of sponsorship opportunities available to their exhibitors and ultimately grow revenue,” said William Collins, Vice President of Product Development at Freeman. “We recognize that we must continue to make investments in our technology solutions to meet the needs of our customers, becoming a true extension of their marketing teams.”

The enhancements to PLANTOUR include updated photography, improved navigation, a robust catalog of site-specific images and contact information, and a new dynamic search feature that also simplifies the process of finding site-specific information. Freeman currently showcases over 65 hotel and conference center venues throughout the United States, and with the continued investment in technology, will add a significant number of new venues in 2014.

Freeman customers can begin using the updated PLANTOUR tool immediately. To see PLANTOUR in action, please visit Freeman’s microsite or contact your Freeman account representative.


Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit


Media Relations Contacts:
Allison Francis
Edelman on behalf of Freeman