Freeman Digital Ventures Drives Innovation in the Brand Experience Channel
Freeman Digital Ventures Created to Drive Investments and Partnerships with Tech-Based Startups to Drive Growth and Strengthen Data-Driven Insights
Dallas, TX – December 1, 2015 – Freeman, the leading global provider of brand experiences, has launched Freeman Digital Ventures, a fund that is set up to accelerate innovation and provide investments and partnerships that support the increasing impact technology and digital advances are having on the brand experience category.
As the world’s largest brand experience company, Freeman is uniquely positioned to support industry innovations that help exhibitors, organizers and corporate clients leverage digital and mobile technology to deliver optimal business results and personalized customer experiences. Freeman Digital Ventures will seek solutions to provide clients technology offerings, key insights and access to data. It will also drive event strategy, leveraging data to deliver more relevant experiences and create more meaningful audience connections.
“It’s all about innovation, providing leadership and recognizing the importance of digital,” said Richard Maranville, Freeman’s Chief Digital Officer. “With the impact digital is having on the entire brand experience ecosystem, there is no way Freeman can do this on our own. We want to partner with the best minds in the digital category to collectively deliver the next generation of technology solutions needed to drive successful outcomes.”
“Today’s brands are increasingly dependent on an integrated digital experience,” said Freeman CEO Joe Popolo. “We funded Freeman Digital Ventures in response to the rapidly growing market demand for sophisticated digital technologies integrated with live experiences.”
Freeman Digital Ventures is broadly focused on inventive companies that can provide value-added solutions for digital marketing solutions at events. The first investment for Freeman Digital Ventures is with DoubleDutch, a successful international mobile event technology provider that develops mobile applications and performance analytics for events, conferences and trade shows. Freeman will be able to provide its customers with unrivaled access to DoubleDutch’s mobile event technology platforms. Freeman’s customers who choose to deploy a DoubleDutch mobile app through the partnership will gain immediate access to a dedicated team of implementation, service and support professionals.
Beginning in early 2016, Freeman customers will receive access to an exclusive integration between Freeman’s online exhibitor interface and the newly launched DoubleDutch for Exhibitors product, which will give event exhibitors and sponsors the ability to seamlessly launch digital campaigns to target and reach attendees in DoubleDutch mobile apps.
Click here for more information about Freeman Digital Ventures.
Click here for a guest blog post from Richard Maranville, Chief Digital Officer of Freeman.
Click here for a guest blog post from Lawrence Coburn, CEO of DoubleDutch.
Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 87-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visit www.freemanco.com.
Golin on behalf of Freeman