Freeman Announces Acquisition of Award-Winning Market Research & Consulting Firm Exhibit Surveys
DALLAS – May 05, 2016 – Freeman, the leading global provider of brand experiences, has announced the acquisition of Exhibit Surveys, an award-winning market research and consulting firm. The move supports the company’s goal to continue to grow its resources to support strategy, design and digital by adding an experienced group of researchers with a deep understanding of data and measurement.
“By expanding our research, data and analytics expertise, we will continue to support our clients as they optimize their event investments and prove out the immense value that brand experiences deliver in the overall marketing mix,” said Dan Hoffend, President of FreemanXP. “Adding Exhibit Surveys to our portfolio gives us unique industry benchmark data, allowing us to help our clients measure return on objectives, and delivers real-time feedback to enhance portfolio strategies and individual events.”
With over 50 years of success, Exhibit Surveys has benchmarked the event industry, providing unmatched quantitative knowledge as well as program-specific research and analytics expertise. Exhibit Surveys has conducted primary research on more than 5,000 exhibitions and events, and in excess of 10,000 exhibits, and has conducted research and measurement globally on six continents.
“Freeman and Exhibit Surveys’ long history of operational excellence, sustainable profitability and uncompromising customer service align perfectly,” said Skip Cox, Exhibit Surveys’ CEO and President. “We look forward to providing our customers direct access to the largest suite of global services in the industry, the highest quality of work, an unwavering commitment to customer service and the latest technology.”
Exhibit Surveys and its employees will continue to work from their offices in Red Bank, NJ. The company will retain the Exhibit Surveys brand in the marketplace for the immediate future and operate under FreemanXP, Freeman’s brand experience agency.
Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 87-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visit www.freemanco.com.
About Exhibit Surveys
Exhibit Surveys, Inc., pioneered the field of exhibition and event research over 50 years ago. Since 1963, Exhibit Surveys has established metrics that have become event industry standards and developed unique diagnostic tools to provide guidance and sound recommendations to exhibitors, corporate event producers, consumer experiential event producers, association and for-profit trade show organizers, convention facilities and suppliers to the events marketing industry. Clients include many Fortune 500 companies and major show organizers.
Exhibit Surveys continues to be the leader and innovator in the field, with a complete range of measurement and research services to fit the evolving needs of clients over a broad spectrum of industries and markets globally. It maintains the most comprehensive database of event-industry-related benchmarks for audience profile and exhibit performance metrics which provide valuable insight to its clients.
Golin on behalf of Freeman